AskDefine | Define immediacy

Dictionary Definition



1 lack of an intervening or mediating agency; "the immediacy of television coverage" [syn: immediateness] [ant: mediacy]
2 immediate intuitive awareness [syn: immediate apprehension]
3 the quickness of action or occurrence; "the immediacy of their response"; "the instancy of modern communication" [syn: immediateness, instantaneousness, instancy]

User Contributed Dictionary



  1. something immediate or direct
  2. immediate awareness or apprehension

Extensive Definition

Immediacy is a company founded in 1996 by Nigel Jackson and John Greenlees, and an associated content management system for creating and maintaining websites and intranets. Immediacy has become a major UK-based content management supplier. Immediacy CMS powers a large number of high-profile websites and intranets at organisations such as the BBC, The University of Hull, The Sage Group, Virgin Retail Group, British Museum, Department for Transport, London Borough of Tower Hamlets and British Transport Police.
The Immediacy CMS focuses on ease of use, producing accessible websites and maintaining editorial control over web content. Its browser-based interface is similar in appearance and functionality to standard office software. The WYSIWYG interface is flexible enough to allow more advanced users to create complex pages featuring tables, images, and database driven content. Additional features include document management, auto categorisation and automatic synchronisation of content between multiple servers. The system is build around Microsoft .NET and uses Microsoft SQL Server for content storage.
Immediacy CMS was the subject of an independent review in May 2007 by market analysts Bloor Research which concluded that the CMS was intuitive, easy to use and enabled "subject matter experts" to create standards compliant XHTML pages without requiring technical skills.
In June 2007 Immediacy was acquired by rival content management vendor, Mediasurface Plc. Immediacy continues to operate as a standalone business unit within the Mediasurface group.


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